ASOS announces it will ban Mohair, Cashmere, Silk and Feathers from 2019



For too long now the fashion world has been needing to answer to their accusations of animal cruelty. Now finally, in 2018, leading contributors in the fashion industry are starting to take steps towards a more animal-friendly approach

Asos is now a well-loved clothing brand worldwide. They ship globally and are always up to date with the latest trends and fashions, providing staple pieces for everyone no matter what your style preference is. Recently, Asos have announced they are processing plans to ban products made using feathers and down, silk, cashmere, mohair, teeth, shell and bone, from their site.

The ban is believed to come into effect at the end of January 2019, with a leading spokesman for ASOS explaining that “Asos firmly believes it is not acceptable for animals to suffer in the name of fashion or cosmetics”.

But it’s not just Asos finally making a change. They are joined by more than 140 international retailers who have promised to no longer use mohair in their products. Marks & Spencer, H&M and Topshop, are amongst those joining the stand against unethical fashion. Several top fashion brands have also recently banned fur in their products. Versace, Gucci and Tom Ford are amongst the brands leading this movement.


How is Mohair Produced?

Mohair, the long fibre often seen in hats, sweaters and particularly fluffy items of clothing, comes from angora goats. Most mohair is produced in South Africa and southern parts of the U.S - particularly in Texas. Angora goats are specifically bred for their soft inner coat and are shorn twice a year.

Eyewitness accounts at 12 angora goat farms in South Africa (the world’s top mohair producer), reported extreme abuse. Many goats were mutilated, killed, and thrown across the floor. The workers here are paid in volume, leading to quick and careless sheering of the goats. Often, workers would accidentally cut at the animal’s skin. To resolve this, they would stitch up the open wounds right there and then, without any pain relief for the suffering animal.

Older goats that are no longer ‘profitable’ usually meet a painful end, whilst baby goats have their horns burned off with a hot iron and males have their testicles removed with rubber rings, causing days of distress and possible infection. However, it is not just angora goats who suffer for fashion. Cashmere goats are also subjected to similar treatment, and as many as 6600 silkworms are killed to make just one kilogram of silk.


The Ethical Fashion Revolution

Asos, and other brands, are leading the way to a fashion revolution, showing that you can look good without causing suffering. These new policies are a reflection of growing interest in cruelty-free fashion. As the human mind becomes more conscious to the devastating effect our demands are having on the planet and its inhabitants, it is up to the industries that can pull the strings of the economy to make a change. Changes in large economic industries such as the fashion industry, direct represents the evolution of public consciousness surrounding the wellbeing of the planet and all living beings.